Our Team

Onpoint is pioneering & accelerating e-commerce

We are a fast-growing E-commerce startup, started by young and dynamic professionals who are passionate about e-commerce, data and technology, with diverse executive experiences gained at leading companies in South East Asia (Lazada, McKinsey & Company, Dream Incubator, Yamaha)

Chief Executive Officer

Quang Tran





Quang Tran is the Founder and CEO of OnPoint.

Prior to Onpoint, Quang worked as the Chief Commercial Officer at Lazada Vietnam since 2014

Quang was also the Executive Assistant to the Vingroup Chairman, and Deputy Commercial Director at Adayroi, an e-commerce project by Vingroup, one of the biggest conglomerate in Vietnam.

Quang graduated from Reed College (USA), and started his career at McKinsey as a management consultant, advising various businesses in retail, banking, energy  sector across Vietnam, Indonesia, and Singapore.

Chief Marketing Officer

Long Le





Long Le is one of the co-founders and CMO of OnPoint. He has also been the CEO of Pmax, an online marketing solutions provider.

Before he started with OnPoint and Pmax, he was the Chief Marketing Officer at Lazada Vietnam.

He also worked as Deputy Chief Commercial Officer, Head of Vendor Performance Management, Head of Operation planning and Performance Management at Lazada Vietnam.

Long also has more than three years experience as Consultant at McKinsey & Company.

Head Of Commercial

Thi Ton-Nu





Thi Ton-Nu is the Head of Commercial Department in OnPoint.

She used to work as Head of Sales, Fashion Category Manager and Marketplace Sales Manager at Lazada Vietnam.

Head Of Commercial Operations

Hung Nguyen





Hung Nguyen is the Head of Commercial Operations, as well as co-founder of OnPoint.

Previously, he worked as an Assistant Manager at Dream Incubator, a consulting provider, for over 2 years.

He was a Senior Associate at Ernst & Young for 3 years.

Head Of CS/CX & Strategy

Hiep Phan



Hiep Phan is Head of  CS/CX & Strategy at OnPoint.

Before that, he was the Network Development Manager at Piaggio Group.

Previously, he worked as a Dealer Principal at Ducati Vietnam.

He has 5 years of working experience as Product Strategy Specialist  and as Head of Dealer Network Development at Yamaha-motor Vietnam.

Head Of Marketing

Hanh Le


Hanh Le have more than 6 years’ experience in Ecommerce & Digital Marketing.

Before Onpoint, She have more than 4 years working in Lazada VietNam, experienced in many positions from Digital Marketing, Mobile to Campaign and Merchandising.

She is also co-founder of PMAX – Performance Marketing Agency and have been managing it as COO.

Head of Operations

Thanh Nguyen





Thanh Nguyen is one of the most experienced members in Onpoint with 20 years working in international and domestic transportation , warehousing and distribution.

He used to work at both multinational and local companies like NYK , MSC , PIMD , Dong A Pharma ….

Head of HR

Huan Duong



Mr. Huan Duong had more than 11 years of experiences in HR & commercial for few multi-national companies across all industries, from High-Tech, FMCG and Pharmaceutical.

Recently, he worked for GlaxoSmithKline, Consumer Healthcare as a Commercial Excellence Manager for Indochina. Prior to GSK, he worked for Novartis, Beiersdorf, AstraZeneca, and Intel.




Group Brand Manager

Bia No Tran





Bia No Tran has almost 5 years of experience as a Home Appliance Category Manager at Lazada.

He maintains strong partnerships with almost all Home brands in the Vietnamese E-commerce market.

With his strong experience & can-do attitude, he builds a strong Home Category for Onpoint and explodes the Partnerships with Brands & Platforms.

Group Brand Manager

Huong Doan


Huong Doan is Group Brand Manager – Health & Beauty
She used to work as Health & Beauty – Category Manager for almost 5 years at TIKI.

Group Brand Manager

Linh Huynh

Linh Huynh is Group Brand Manager for various brands across multiple categories.
She had more than 5 years experiences in E-Commerce, the most recent she was a Deputy Category Manager at Shopee