Our Team

Onpoint is pioneering & accelerating e-commerce

We are a fast-growing E-commerce startup, started by young and dynamic professionals who are passionate about e-commerce, data and technology, with diverse executive experiences gained at leading companies in South East Asia (Lazada, McKinsey & Company, Dream Incubator, Yamaha)

Chief Executive Officer

Quang Tran





Quang Tran is the Founder and CEO of OnPoint.

Prior to Onpoint, Quang worked as the Chief Commercial Officer at Lazada Vietnam since 2014

Quang was also the Executive Assistant to the Vingroup Chairman, and Deputy Commercial Director at Adayroi, an e-commerce project by Vingroup, one of the biggest conglomerate in Vietnam.

Quang graduated from Reed College (USA), and started his career at McKinsey as a management consultant, advising various businesses in retail, banking, energy  sector across Vietnam, Indonesia, and Singapore.

Chief Marketing Officer

Long Le





Long Le is one of the co-founders and CMO of OnPoint. He has also been the CEO of Pmax, an online marketing solutions provider.

Before he started with OnPoint and Pmax, he was the Chief Marketing Officer at Lazada Vietnam.

He also worked as Deputy Chief Commercial Officer, Head of Vendor Performance Management, Head of Operation planning and Performance Management at Lazada Vietnam.

Long also has more than three years experience as Consultant at McKinsey & Company.

Head Of Marketing & Customer Services

Thi Ton-Nu



Thi Ton-Nu is currently the Head of Marketing and Customer Services (CS) & Customer Experiences (CX) at OnPoint. She took the roles since Feb 2019 as a new challenges. Prior to this role, Thi Ton-Nu has successfully built and led the tremendous growth of Commercial department since 2017.

She used to work as Head of Sales, Fashion Category Manager and Marketplace Sales Manager at Lazada Vietnam.

Head Of Center of Excellence (COE)

Hung Nguyen




Hung Nguyen is the Head of Center of Excellence (COE), as well as co-founder of OnPoint.

Previously, he worked as an Assistant Manager at Dream Incubator, a consulting provider, for over 2 years.

He was a Senior Associate at Ernst & Young for 3 years.

Head of HR

Huan Duong



Mr. Huan Duong had more than 11 years of experiences in HR & commercial for few multi-national companies across all industries, from High-Tech, FMCG and Pharmaceutical.

Recently, he worked for GlaxoSmithKline, Consumer Healthcare as a Commercial Excellence Manager for Indochina. Prior to GSK, he worked for Novartis, Beiersdorf, AstraZeneca, and Intel.




Group Brand Director

Bia No Tran




Bia No Tran is currently the Group Brand Director of OnPoint. He is in charge of various categories and brands, focus on Home, Mom and Baby as well as Health & Beauty.

Prior to OnPoint, he had almost 5 years of experience as a Home Appliance Category Manager at Lazada. He maintains strong partnerships with almost all Home brands in the Vietnamese E-commerce market.

Group Brand Director

Huong Doan



Huong Doan is currently Group Brand Director. She is taking care of multiple categories and accounts, such as Health & Beauty, Mom & Baby and FMCG. Prior to OnPoint, she was a Health & Beauty Category Manager for almost 5 years at TIKI.