Our Mission
Vision
Pioneer in building the number one SEA's e-commerce enabling ecosystem
Mission
Empower E-commerce for brands and businesses
Core Values
  • Client first
  • Commitment
  • Passion
  • Embrace change
  • Teamwork
  • Integrity
Leadership
Build your online business success with our e-commerce expertise.
Our leadership team have experience in leading the successes of top global and regional companies. We share a passion for driving the next e-commerce evolutions.
Tran Vu Quang
Founder & CEO
Quang is the Founder and CEO of OnPoint. Prior to OnPoint, Quang worked as the Chief Commercial Officer at Lazada Vietnam since 2014. Previously, Quang was an Executive Assistant for Vingroup Chairman.

Quang graduated from Reed College (USA), and started his career at McKinsey as a management consultant, advising various businesses in retail, banking, energy sector across Vietnam, Indonesia, and Singapore.
Chin Wee Tee
Chief Operating Officer

Chin Wee is highly experienced in information technology management with 20 years of working in various industries, including defence, insurance and supply chain. He focuses on delivering IT and digital solutions that drive business transformation. He is able to work in multi-cultural environment, with stints in Asian countries including Hong Kong, Singapore and Vietnam.

Chin Wee's specialties include IT architecture, software design, IT vendor management, project management, open source platform, AI & data analytics and digitalisation.

Chin Wee Tee
Chief Operating Officer
Le Minh Duy
Chief Technology Officer

Duy has over 12 years of experience in Product & System Development in various industries. He placed the initial foundation of OnPoint in 2019. Duy has built the core technology to enable OnPoint business and also Software-as-a-Service product foundation.

Le Minh Duy
Chief Technology Officer
Nguyen Le Hung
Senior Strategy Director

After a few years in management consulting at E&Y and Dream Incubator, Hung joined OnPoint as one of the first members in late 2016.

Hung spent the last 5 years aggressively building OnPoint from scratch to become number 1 E-commerce enabler in Vietnam and have successfully been fundraised for Series A. Hung is now Head of Strategy, seeking growth opportunities, working with investors for the new capital, and looking for M&A and partners for OnPoint. Prior to this, Hung led teams in Commercial, Supply chain, Customer Service & BI.

Nguyen Le Hung
Senior Strategy Director
Doan Nguyen Da Huong
Senior Business Director

Huong started her e-commerce journey from 2013 at Tiki as one of the first builders of Health & Beauty Category. She joined OnPoint mid of 2018 as Group Brand Manager and had been responsible for the commercial success of top-tier clients on e-commerce channels. In Jan 2020, she was promoted to be Business Development Director and responsible for company top-line revenue, P&L, strategy and growth.

Doan Nguyen Da Huong
Senior Business Director
Hua Thi Thanh Nha
Head of Services & Solutions

Nha has more than 12 years of experience in e-commerce. She joined OnPoint from the early days of the company's establishment as a Creative Manager and she built the foundation for the Creative team. She continued in the role of Senior Growth Manager from the end of 2020. In April 2023, she was promoted to Head of Service & Solutions and was responsible for strategy development and growth for OnPoint's new services.In every position, Ms. Nha has helped to systematize work, processes, and operations, creating cohesion and high efficiency in the group.Before joining OnPoint, she held many positions at e-commerce companies such as Vingroup, Webtretho, and Nhommua.com.

Hua Thi Thanh Nha
Head of Services & Solutions
Doan Thuy Chi
Head of Client Management

Ms. Chi brings over 12 years of experience working with major corporate clients in both the FMCG and non-FMCG markets, building and managing strong relationships with leading brands such as Samsung, Suntory Pepsico, Honda, Vietcombank, and Viettel... With her leadership experience in key roles at Dentsu and Galaxy Communications, Ms. Chi has successfully led Digital, Operations, Data, and Technology teams in planning and executing crucial strategies that helped brands achieve their ambitious goals.

Ms. Chi’s notable achievements include:

- Achievements for Samsung Consumer Electronics: the Tech Award 2022 in important categories such as The Best Refrigerator of the Year, The Best TV of the Year, and The Best Washing Machine of the Year.

- Minor change campaign of the year with cost-effective & high results in Honda Vietnam – Honda Lead 2019.

Doan Thuy Chi
Head of Client Management
Tran Linh Phuong Thanh
Human Resource Director

Ms. Thanh brings over 16 years of distinguished leadership in the Human Resources field. She has held senior leadership positions such as Director of People Advisory Services and Head of HR at various organizations and companies across diverse industries, including Banking & Insurance, Manufacturing & Trading, Finance, and Education, with large-scale workforces and rapid growth rates.

At OnPoint, Ms. Thanh will play a pivotal role in formulating and implementing comprehensive HR strategies across all stages of the company’s development. She will also work closely with the HR team to continuously build quality and a conducive work environment for OnPointers, in line with the "Collaborate with People" – one of OnPoint’s values for 2024.

Tran Linh Phuong Thanh
Human Resource Director
Nguyen Thi Hong Nhung
Associate Commercial Director

Nhung has in-depth insights in F&B and FMCG industries with 8 years working at SABMiller Vietnam and 3 years at Taisun Vietnam. Nhung joined OnPoint in 2020 as Group Brand Manager and had been responsible for the commercial success of top-tier clients on e-commerce channels.

In 2022, she was promoted to be Associate Commercial Director and responsible for company top-line revenue, P&L, strategy and growth.

Nguyen Thi Hong Nhung
Associate Commercial Director
Tran Thi Tuong Van
Commercial Director

Van is highly experience in retail with 24 years working on various categories such as Fashion, Cosmetic, and Electronics. She used to work on multinational corporations like IPP group, Vietthai International and Lazada. She also reached a C level position at Central group and Lotte group with international brands including Lancome, Shiseido, Ralp Lauren, Giorgio Armani, Aldo Shoes & Accessories, Swarovski Watches & Jewelries as well as other fashion and beauty brands.

Tran Thi Tuong Van
Commercial Director
Tran Thiet
Commercial Director

Mr. Tran Thiet is a seasoned leader in the e-commerce industry, bringing over 12 years of experience in driving strategic growth and operational excellence across prominent platforms such as Shopee and Lazada.

Throughout his career, Mr.Thiet has demonstrated exceptional expertise in category management and strategic business development.As Head of Lifestyle and Commercial Capability at Shopee, he spearheaded initiatives that solidified the Lifestyle category’s market- leading position, underscoring his ability to combine innovative strategies with operational execution to achieve exceptional results.

Previously at Lazada, Mr. Thiet exhibited remarkable strategic vision in managing key categories, including Home & Living and Moms, Kids & Babies. His leadership played a pivotal role in enhancing business performance, driving significant revenue growth, and strengthening Lazada’s competitive edge in a dynamic e-commerce landscape.

Renowned for his business acumen and forward-thinking approach, Mr. Thiet has consistently delivered sustainable growth and long-term value. His contributions have established him as a distinguished leader in the e-commerce sector, committed to advancing the industry and fostering success in the organizations he serves.

Tran Thiet
Commercial Director
Tran Minh Duy
Head of Business Development

Duy has almost 8 years in e-commerce, with experience from FMCG brands, platform to enabler. Besides e-commerce hardcore, he is well-exposed to O-2-O, Social Commerce and Direct to Consumers (Brand.com).

Duy was previously Vice President - LazMall Business Development at Lazada Vietnam, Head of E-commerce at Reckitt, Regional Customer Development and Shopper Marketing Manager at FrieslandCampina AMEA (Asia, Middle East, Africa).

Tran Minh Duy
Head of Business Development
Our History
2024
November
November
A Top 100 Vietnam Best Place to Work in 2024
OnPoint is proud to be recognized for the 2nd consecutive year as one of Vietnam's Top 100 Best Places to Work - Mid-sized Companies:
#32 Overall - Top 100 Best Places to Work in Vietnam® 2024
#6 in IT/Software & Applications/E-commerce
#8 in Retail/Wholesale/Trade
September
A winner of Vietnam's Best Managed Companies 2024
OnPoint is proud to be named one of Vietnam’s Best Managed Companies 2024 by Deloitte. This prestigious award recognizes businesses excelling in four key areas: business strategy, innovation, corporate culture, and governance.
September
2023
December
December
Top 1 Vietnam TikTok Shop Partner 2023
OnPoint proudly retains its position as the #1 Vietnam TikTok Shop Partner 2023, a prestigious award recognizing TikTok Shop's most pioneering and professional partners of the year.
November
A Top 100 Vietnam Best Place to Work in 2023
OnPoint is honored to be recognized as one of Vietnam’s Top 100 Best Places to Work 2023. Notably, #OnPoint proudly secured 4th place in the IT/Software & Applications/E-commerce sector (Mid-sized Companies).
Training and developing Talent, investing and empowering young Leaders | Recognizing the valuable contributions of all OnPointers
OnPoint launches the MANAGEMENT TRAINEE PROGRAM 2024, titled ONPOINT TRAILBLAZERS – a journey for young pioneers to lead change and make an impact in Vietnam’s E-commerce industry.
November
September
September
The Winner Of Vietnam's Best Lazada Partner 2023
OnPoint is honored to receive the Vietnam's Best Lazada Partner award at LazMall BFF Brands Future Forum 2023, recognizing our relentless efforts in delivering value to customers, partners, and Vietnam's e-commerce ecosystem.
2022
December
OnPoint ISO 9001:2015 certification has been renewed to 2025
OnPoint's is once again validated for our ability to provide our services at a consistent quality that meets our customers’ requirements. This is the result of OnPoint's constant effort and continuous improvement in our system, people and standardized processes. Through the application of the Quality Management System in ISO 9001:2015, we always aim for the highest customers' satisfaction.
December
September
September
OnPoint recognized as Vietnam's Best Lazada Partner in 2022
OnPoint was recognized as the Best Lazada Partner in Vietnam 2022 in the LazMall BFF Brands Future Forum 2022 in Singapore. This reward is an acknowledgement for our philosophy and actions: to bring the best value to brands, customers & Lazada partners, as well as the entire e-commerce ecosystem.
June
OnPoint closed the largest Series B round for a SEA e-commerce enabler led by SeaTown Holdings International
OnPoint announced the signing of its Series B fundraising round with SeaTown Private Capital Master Fund, a fund managed by SeaTown Holdings International, an indirect wholly owned subsidiary of Temasek Holdings. SeaTown’s expected total investment of up to USD 50 million will be the largest private investment in the SEA e-commerce enabler industry in the last five years.
June
2021
December
December
OnPoint was awarded "Technode ORIGIN Award"
OnPoint received the Technode ORIGIN Innovation Awards in the e-commerce category.The award recognizes outstanding startups, corporate innovators, and movers and shakers in the Asia Pacific region poised for growth.
OnPoint was listed in the "VNR500"
OnPoint was listed in the “VNR500" (the 500 largest private enterprises in Vietnam) by the Vietnam Report JSC and online newspaper VietNamNet. It was a well-deserved recognition for the company's efficiency and business capacity.
November
OnPoint was awarded "Best Lazada Partner"
OnPoint was honored as the "Best Lazada Partner" at the Lazmall Brand Awards 2021. OnPoint accompanied Lazada to provide operational and strategic consulting services with quality exceeding the standards and expectations of Lazada in general and LazMall in particular.
November
2020
December
December
OnPoint was named in the top SME100 list of Fast Moving Companies in Vietnam
On the 4-year anniversary of OnPoint foundation, the company was honored to receive an award given by SME Magazine, a leading business magazine in Asia. The SME100 International Award is Asia's leading award based on the criteria of growth and operational capabilities.
April
OnPoint announced the successful completion of its Series A fundraising round
Thanks to the trust from our investors Kiwoom Investment and Daiwa-SSIAM Vietnam Growth Fund II L.P, OnPoint would have additional resources to invest in strategic technology developments, attract new talents, and develop data-driven capabilities to provide our clients with better services.
April
2019
December
December
OnPoint was awarded ISO 9001:2015 certificate
As OnPoint team continuously challenge themselves to provide better services to clients, there is a high commitment to develop and standardize all internal working processes in compliance with top global quality. The certificate is a recognition of our high-quality management systems.
October
OnPoint served 50+ brands
Our client portfolio quickly expanded thanks to more and more brands put their trust in our capabilities.
October
2018
April
April
OnPoint was present on all top e-commerce platforms in Vietnam
By this date, OnPoint had established partnerships with all major e-commerce channels namely Lazada, Shopee, Tiki, Sendo, Adayroi, Lotte, Yes24 and Facebook. We had provided our brands with outstanding e-commerce services on these channels.
2017
December
OnPoint was incorporated in Singapore
December
Notable Achievements
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