Campaign & Merchandise Executive

Job Description

Campaign Management (Quản lý chiển dịch quảng cáo cho sản phẩm)

• Plan and manage an integrated campaign calendar based on brand & partners activities, especially peak season of E-Commerce: platform birthday, 11.11, 12.12, Tet.
• Conceptualizing and developing interesting and relevant campaigns to execute specific strategic direction.
• Collaborate with internal stakeholders (Commercial, Digital, E-Merchandising, Creative, Finance, OPS) – as well as external partners (Lazada, Shopee, Tiki, etc.) to deliver best-in-class E-commerce campaign, consumer experience, and business results/ KPIs from planning to execution.
• Liaise with the related team (Commercial, Data, CS) to provide campaign performance insights, evaluation and suggest key learnings to share with brands & partner.
• Monitor E-Commerce trends, interesting initiatives, and market best practices.

Merchandise Management (Quản lý gian hàng official store tại sàn Thương Mại Điện tử)

• Check and ensure all onsite visibilities are delivered effectively in both timeline and sale revenue targeted.
• Manage and control product and brand appearance in both homepage and cat- page (banners, product images…) to make sure the website always presented in a good manner and best practice for user experiences.
• Understand and analyze platform reports to make sure bad/good performance is noticed and key points can be shared within the team.
• Proactive in suggesting any methods and campaign push sales revenues and increase shopper engagement with the site.
• Working closely with internal teams to plan, develop and execute value mechanisms that generate sales revenue.
• Collaborate with the internal team, agency, and other vendor partners to optimize the user experience

Requirement

In order to succeed in the role, you should ideally have:

• Bachelor’s Degree in Marketing Agency, Retail, Business Management, Consulting or relevant…
• Minimum 1 year of experience with Digital Marketing (Advertising/Digital Agency…). Solid understanding of Retail/Omni-channel business in FMCG, Health, Beauty, Fashion ….
• Background experience in E-Commerce is a priority

Must have:

• Strong skills: Multi-tasking, Time-management, Follow-up
• Proactive takes initiatives, work independently
• Excellent in: Communication; Microsoft Office, Presentation skills in both Vietnamese and English

Nice to have:

• Basic project management skills, able to manage multiple client projects and initiatives.
• Flexible & quick to adapt to the fast-paced and evolving working environment.
• Analysing skills, ability to deliver insight and recommendation based on data and results.

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