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OnPoint Acquires CREA to Strengthen E-Commerce Leadership in Southeast Asia
This strategic partnership positions OnPoint as the premier E-commerce and Social Commerce partner for brands across Southeast Asia.
Ho Chi Minh City, 18 December 2024 - OnPoint, Vietnam’s leading E-commerce enabler, today officially announced its acquisition of CREA, one of Thailand’s foremost e-commerce enablers. This strategic partnership combines two industry powerhouses, creating a best-in-class ecosystem of solutions that will help global and regional brands thrive in Southeast Asia’s dynamic and fast-evolving digital
Together, OnPoint and CREA serve more than 250 brands, backed by a robust workforce of 600+ in-house employees and more than 1,000 outsourced personnel specializing in warehousing, livestreaming, and end-to-end e-commerce operations.
OnPoint and CREA stand out as leading forces in Southeast Asia’s e-commerce and social commerce ecosystem, renowned for their robust comprehensive e-commerce solutions. Their commercial and marketing solutions incorporate advanced AI-driven tools designed for content creation, livestreaming, and tailored consumer engagement, reflecting a strong commitment to leveraging technology for enhanced operational efficiency, shopper engagement, and customer experiences. Both companies are part of a selected group of enablers known for their financial stability, profitability, and scalability; with OnPoint backed by SeaTown Private Capital Master Fund, a private equity fund managed by SeaTown Holdings International Pte. Ltd. (“SeaTown”). SeaTown is a leading Asia-focused alternative investment firm owned by Seviora Holdings, Temasek’s asset management group.
Mr. Tran Vu Quang, Founder and CEO of OnPoint, shared his enthusiasm for the partnership: “This partnership with CREA represents a pivotal milestone in our mission to drive digital commerce across Southeast Asia. CREA has accomplished extraordinary achievements under exceptional leadership. By combining our strengths, we are uniquely positioned to help brands succeed in the dynamic and fast-evolving digital economy of the region.”
“This partnership goes beyond the integration of two businesses; it represents a fusion of shared visions and aligned values. Together, we are building a unique value proposition that blends CREA’s local insights and operations with OnPoint’s social commerce expertise and robust financial, and technological foundation to help brands achieve sustainable success”, said Mr. Aimone Ripa Di Meana and Mr. Alessandro Piscini, Co-Founder and Co-CEO of CREA .
In the next 5 years, OnPoint and CREA are united in our vision to become Southeast Asia’s leading and most innovative e-commerce solutions providers. This partnership marks the dawn of a new era in e-commerce enablement, where innovation meets purpose. Together, OnPoint and CREA will empower global and regional brands to not only thrive but lead in the ever-evolving digital economy of Southeast Asia. With bold ambitions to serve over 600 million consumers and facilitate social, and cross-border commerce, this collaboration is a testament to our unwavering commitment to shaping the future of commerce. Our shared journey is fueled by the passion to build a dynamic, inclusive, and sustainable digital ecosystem that inspires growth, unlocks opportunities, and leaves a legacy for generations to come.
From 2024 to 2030, Southeast Asia's e-commerce market is poised for rapid expansion, with the region's Gross Merchandise Value (GMV) projected to grow significantly. The region's e-commerce is expected to reach $370 billion GMV by 2030 under favorable conditions (according to the e-Conomy SEA 2024 Report by Bain & Company, Temasek, and Google).
About OnPoint
Founded in 2017, OnPoint, the leading e-commerce enabler in Southeast Asia, provides a one-stop solution that enables consumer brands to accelerate their online growth on multiple channels, including e-commerce marketplaces, social media platforms, and brand-owned websites. OnPoint’s capabilities encompass all aspects of the e-commerce value chain ranging from the set-up and operations of a brand online store, to managing digital marketing campaigns, customer services, and livestreaming services. After a successful Series B round in 2022 with a total investment of up to USD 50 million, the company focused on its best-in-class omni-channel marketing and sales solutions to better serve brands and consumers.
With its unmatched customer-centric approach, OnPoint is the only e-commerce solution provider in Vietnam to continuously achieve “the Best Lazada Partner in Vietnam from 2021 to 2024, “Shopee Premium Certified Enabler” and “Top 1 Vietnam TikTok Shop Partner from 2022 to 2023”
Email: [email protected]
About CREA
Founded in 2019 by seasoned e-commerce veterans Aimone Ripa di Meana and Alessandro Piscini, CREA rapidly established itself as a leader in e-commerce and digital marketing solutions across Thailand, Malaysia, and Singapore. Aimone, formerly Chief Operating Officer of Lazada Group, and Alessandro, former CEO of Lazada Thailand and Indonesia, leveraged their deep industry insights and operational excellence to build CREA into a trusted partner for brands seeking cutting-edge digital commerce strategies.
Email: [email protected]
