CLIENT FIRST: The interests of our brands must be our first priority.

TEAMWORK: We believe teamwork enables ordinary people to achieve extraordinary things

EMBRACE CHANGE: In this fast-changing world, we must be flexible, innovative and ready to adapt to new business conditions in order to survive.

INTEGRITY: We expect our people to uphold the highest standards of honesty and to deliver on their commitments.

PASSION: We expect our people to approach everything with fire in their belly and never give up on doing what they believe is right.

COMMITMENT: We demonstrate perseverance and excellence. Nothing should be taken lightly as we encourage our people to “work happily, and live seriously.”

OnPoint Is The Clear Choice


We understand category & the business

  • We have a team with experienced FMCG advisors (50+ combined years of experience), and online category management (~5 years)
  • We deliver both short-term top line growth, and long-term sustainably profitable growth

Enable brands to understand online shoppers

  • We work closely with platforms to deliver insight on shoppers’ behavior
  • Our young and talented team continuously come up with, and implement innovative and creative solutions

We know all leading e-commerce players

  • We have significant experience in working at all the leading e-commerce platforms (Lazada, Tiki, Adayroi, Shopee).
  • We know what works well, understand the process, and how we can add value

Seamless one team service

  • We have proven track record of working together in integrated teams that has clear mission and one single focus on serving our brands seamlessly
  • Our senior team managers will have significant “hands on” involvement and will be fully accountable and “on-call”

Investment in the partnership

  • Our fee structure is flexible, and commercially realistic, and reflects our long term commitment to the relationship with our clients and partners
  • We care about channel profitability and work hard to make e-commerce channel attractive for you